The Pains and Gains of Rebranding: Why We Did It

Everything about rebranding is a hassle. You have to get new graphics, a new website, tell everyone about the change, etc. etc. – the list is literally endless.

But even with all that hassle, rebranding can be a highly effective move if you aren’t being recognized using your current name.

We’re rebranding to Bandhive so our name is easier to remember and spell, and less outdated-sounding.

Matt’s band Alive In Barcelona used to be called “The Persevering Promise” but they had a problem – people couldn’t read their name without thinking “The Preserving Promise”, let alone remember the name.

In the first six months after changing the name to Alive In Barcelona, Matt and his bandmates made more progress than in six years as The Persevering Promise.

If your name doesn’t seem to be catching on, it might be time for a change. Listen to this episode of the Bandhive Podcast now to learn more!

What you’ll learn:

  • What our name change means for the Bandhive community
  • Why branding matters for you as much as it does for us
  • Why we decided to change our name to Bandhive
  • How you can learn from all the guests who have joined the podcast
  • How Matt’s band, Alive In Barcelona, took advantage of rebranding
  • Why rebranding to Alive In Barcelona was the right choice for Matt’s band
  • How being objective helps you make hard decisions
  • How rebranding lead to more progress in six months than the previous six years for Alive In Barcelona

Listen now!

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Related links

To help keep Bandhive going, we sometimes use affiliate links. This means that if you buy something using one of the links below we may get a small commission. This absolutely does not affect what you pay for any of the linked items – your price will be the same whether you use our links or not. This trickle of income is what helps us keep the free content flowing!

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

 

Websites

Suburban Samurai

Alive In Barcelona

Pinnacle Pro Sound

Richard Portman Design

 

Facebook Group

Bandhive on Facebook

 

Instagram

@bandhive.rocks

@matt_aib

@iamaarongingras

@madrockxvx

 

Contact us!

[email protected]

 

Related Episodes

#19: How To Make Your Band Stand Out Using Tactics The Major Labels Have Mastered – With Infinite Signal

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#30: How We Can Fight For Racial Justice In The Rock Scene | Brandon Cunningham’s Story

#34: How To Provide A High-Value Live Stream To Your Fans | Ryan Cohen of Robot Dog Studio

#41: Setting Your Priorities for a Sustainable Career | Christian James of James and the Giant Sleep

#44: Creating Unique Music Memorabilia for Each of Your Fans | Aaron Zimmer of Leesta Vall Sound Recordings

#48: One Band, 25 Years and Counting: Howi Spangler of Ballyhoo!

#53: Getting Signed: The Most Common Types of Record Deals | Matt Bacon of Dropout Media

 

Movies and Entertainment

Beethoven (movie)

 

Brands

McDonald’s

Spotify

Apple

 

Bands

Buried in Verona

Of Mice & Men

As I Lay Dying

Asking Alexandria

Sleeping With Sirens

AFI

Alive In Barcelona

 – “Back to Life”

Ballyhoo!

Rammstein

 

Episode Transcript (automatic – excuse errors)

Your band = a career

Find out how!

© Bandhive