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From Follower to Superfan: David's Hierarchy of Leads

It's hard to get people to care about your music. Even if they follow you on social media, it doesn't mean they're going to buy your music or come to your shows. 

Most bands settle for just having social media followers. But that doesn’t always work…

You need to turn social media followers and casual fans into superfans who will buy your music, come to your shows, and tell their friends about you.

Our guest cohost David Ryan Olson is the founder of Evergreen Records and an expert in converting social media followers into fans of your band.

Listen now to learn more about moving your followers up the hierarchy of leads so they become superfans of your band!

What you’ll learn:

  • Why followers are not the same thing as fans
  • How to tell if you have an audience that cares
  • Why social media isn’t the only road to success
  • What marketing means for your band
  • How to market your music without being scummy
  • Using TikTok to get fans for your band
  • How to convert casual fans into superfans
  • Why awareness and interest are both important for your band
  • How to pick the right platform for your band

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David Ryan Olson

Evergreen Records

Followers Aren’t Fans: Case Study on Marketing Psychology



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