Episode art: $5 for a Show Is Too Cheap, Genius
$5 for a Show Is Too Cheap, Genius

Let me tell you now, no one gets excited for a $5 show.

I’d rather play a free show than any show with a $10 (or under) ticket. Playing ridiculously cheap shows just makes a band look bad, as if they are desperate and don’t feel they are worthy of payment.

A free show, on the other hand, can be marketed as a special event, a treat, or even a party. Everyone can imagine having a good time there, while a $3 show will drive people away with the thought “they can’t be any good!”

Listen now to learn why it’s important to pay attention to ticket prices for any show you play, and how you can negotiate with promoters!

What you’ll learn:

  • The downfalls of a cheap show
  • Why touring bands deserve more than a $5 ticket
  • How to frame shows in your mind
  • Normalizing higher ticket prices for local shows
  • Setting ticket prices the smart way
  • Creative ways of increasing revenues
  • Finding venues who value your music
  • Protecting your band from sketchy promoters
  • Varying price points by venue type
  • Negotiating ticket prices for your band

Discuss this episode

Click here to join the discussion in our Facebook community.


Related links

To help keep Bandhive going, we sometimes use affiliate links. This means that if you buy something using one of the links below we may get a small commission. This absolutely does not affect what you pay for any of the linked items – your price will be the same whether you use our links or not. This trickle of income is what helps us keep the free content flowing!

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.


Aaron Gingras

Suburban Samurai


@iamaarongingras on Instagram

@suburbansamuraimusic on Instagram

Falling Knife –  NRVS



Alive In Barcelona


Pinnacle Pro Sound


Facebook Group

Bandhive on Facebook










Contact us!

[email protected]


Related Episodes

#2: How Perseverance Pays Off – Meet Aaron Gingras and James Cross

#80: Setting Your Goals for Success | Connor Frost of Dizzy Bats

#83: Booking and Playing 150+ Shows a Year (While Working a Day Job): Troy Millette and The Fire Below

#115: Writer's Block? Not Anymore! Connor Frost of Dizzy Bats

#172: Taking Dizzy Bats on the Road | Connor Frost of Dizzy Bats

#175: Band Dynamics and Growth: Troy Millette on Authenticity and Opportunity in Music


Music and Bands

Warped Tour

Of Conscious Mind

Dizzy Bats

Keep Flying


Off With Their Heads


Enter Shikari

James Taylor

The Used


Taylor Swift

All Time Low

Rise Against

System of a Down




People and Companies

Gilbert Gottfried


99.9 The Buzz

Monkey House

Higher Ground

Shelburne Vineyard





Bowery Ballroom

The Kia Forum



Velvet Hammer


Episode Transcript (automatic – excuse errors)