The Secret To Selling More Merch, Getting More Preorders, and Gaining Die-hard Fans

I was having a conversation with my friend Matt Bacon the other day, and it made me realize something: bands should not only be setting goals, but also telling their fans about some of those goals.


Because if fans are part of reaching your goal, they are part of your crew.

Essentially that is how Kickstarter, Indiegogo, Patreon, etc. all work – fans help you, and in return they become a member of the “insiders club”. Your insiders club's members are your biggest fans, and you should treat them like VIPs.

Listen now to discover how you can turn fans into die-hard supporters of your band.

What you’ll learn:

  • How you can benefit from setting public goals
  • Why public goals give your fans a reason to support you
  • Why some goals aren’t appropriate to be shared with your audience
  • How to frame goals for your audience
  • How to make your fans feel like VIPs
  • Why stretch goals are important to keep your goals growing
  • How fans can “make” your band
  • Why adding scarcity and urgency is important for your preorders and merch sales
  • How you can sell exclusive memorabilia to increase your merch sales

Listen now!

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#53: Getting Signed: The Most Common Types of Record Deals | Matt Bacon of Dropout Media


People and Music

Matt Bacon

Kevin Smith

Craig Owens

Aaron Zimmer (Leesta Vall Sound Recordings)

Red Hot Chili Peppers











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Episode Transcript (automatic – excuse errors)