Let’s say you’re about to head out on your first real tour. Are you using a cohesive, well-branded promotional campaign, or is your tour branding a messy mix of random posters created by the locals in every market?
To really make a dent and turn heads, having a well-defined brand is not an option. That’s why Saving Vice plans out all of their assets in advance and makes it incredibly easy for promoters and venues to use those assets.
Listen now to hear Robbie Litchfield of Saving Vice talk about digital assets, graphic design, and the marketing materials you need for your tour!
P.S. there is some screen sharing in this episode – I’d recommend watching on YouTube if you can!
What you’ll learn:
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