Episode art: Growing Your Fanbase by Nurturing a Community | Ky Farrar of Late 9
Growing Your Fanbase by Nurturing a Community | Ky Farrar of Late 9

Building a community is something we’ve discussed often on the Bandhive Podcast – but Ky Farrar and Late 9 take a slightly different approach.

Instead of funneling all the fans to one platform, they meet their fans where they are – fostering connections on their social media pages rather than behind closed doors.

Ky even became friends with Chris Motionless, and got to perform on stage with Motionless In White, because of his skills at nurturing relationships online.

Listen now to hear Ky share his thoughts on growing a digital fanbase, and how you can do the same!

What you’ll learn:

  • What inspired Ky to start playing music and launch Late 9
  • Using collaborations to grow your digital following
  • Growing a community as an artist
  • Using posts from fans as free content – and showing your appreciation
  • What makes a good song that fans can connect to
  • How being somewhat ambiguous helps fans connect with your lyrics
  • Growing your Spotify Monthly Listeners with organic marketing
  • Building a fan community for a long-lasting career
  • How to end up performing on stage with your favorite band
  • Using social media to nurture relationships

Discuss this episode

Click here to join the discussion in our Facebook community.


Related links

To help keep Bandhive going, we sometimes use affiliate links. This means that if you buy something using one of the links below we may get a small commission. This absolutely does not affect what you pay for any of the linked items – your price will be the same whether you use our links or not. This trickle of income is what helps us keep the free content flowing!

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.


Late 9

Late 9 on Facebook

@late9boston on Instagram

@late9boston on TikTok

“Breathe For Me”

@kyfarrar on Instagram

@kyfarrar on TikTok

Ky performing “Slaughterhouse” with Motionless in White



Alive In Barcelona

Taken Alive

Pinnacle Pro Sound


Join us on Discord!

Click here to join the Bandhive Discord server!


Facebook Group

Bandhive on Facebook










Contact us!

[email protected]


Related Episodes

#192: Emotional Impact: How Sharing the Story Behind Your Songs Can Hook Your Fans

#197: To Duet or Not to Du-et, Discussing Collabs and Features


Music and Bands

Patient Sixty-Seven


I Fight Dragons

Enter Shikari

Motionless in White

 – “Slaughterhouse”

Chris Motionless

Ghost Killer Entertainment


Episode Transcript (automatic – excuse errors)