Tyler johnson tyler blink music group.
From 1,000 to 50,000 Monthly Listeners for Under $1,000 | Tyler Johnson of Don't Blink Music Group

“How can I promote my music?” is a question I’m often asked. Probably one of the most common questions I hear, in fact.

The problem is there’s no one-size-fits-all approach to marketing your music – it all depends on what fits best with your specific target demographic.

I have good news, though: if your audience leans younger, a social media campaign might just hit the spot. That’s why this week we have Tyler Johnson of Don’t Blink Music Group on the show.

Tyler recently worked with In Shallows on an influencer campaign, and the campaign resulted in over 200,000 streams of the band’s latest single, as well as Spotify listener growth from 1,000 per month to over 50,000 per month!

The best part? This promotional push didn’t break the bank.

Listen now to learn more about influencer marketing and what other benefits a publicist can bring in this interview with Tyler from Don’t Blink Music Group!

What you’ll learn:

  • Why influencer marketing is valuable for bands
  • The results of a successful influencer campaign for an independent band
  • Streaming is better for artists than selling CDs
  • The pros and cons of record labels
  • Getting content to share from micro-influencers
  • Why ads to cold audiences are rarely effective
  • How retargeting ads can boost your merch sales
  • Testing your music via social media marketing

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Tyler Johnson and Don’t Blink Music Group + In Shallows

Don’t Blink Music Group

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In Shallows

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