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Your First Single SHOULDN'T Be Your Best Song

So you’ve started implementing the Setlist Sandwich in your live shows… That’s great!

But what about keeping your audience engaged leading up to a release?

There’s a similar strategy you can use for your singles before dropping an EP or album.

I won’t go so far as to call it the Single Release Sandwich, but it’s absolutely worth considering.

Listen now to learn what order will get the best bang for your buck when releasing singles before an album or EP!

What you’ll learn:

  • Why your lead single shouldn’t be the best song on the release
  • Setting expectations so your release isn’t a disappointment
  • The ebb and flow of the Single Release Sandwich
  • Keeping momentum leading up to your release
  • Why not every song is a good single
  • The logic behind the order of tracks on your album or EP
  • Creating mystery for your fans

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Episode Transcript (automatic – excuse errors)