Ticket fees are a divisive subject, and with good reason: they’re often excessive, equal to nearly 50% of the face value of a ticket.
Reasonable ticket fees are justified though, as they keep money in the artist’s pocket – money that the artist would be spending if ticket fees were built into the price of tickets.
Listen now to learn when fees are appropriate and why they’re charged, as well as some background on excessive fees and dynamic pricing!
What you’ll learn:
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