Episode art: Getting Creative With Marketing | Brian LaClair of Better Things
Getting Creative With Marketing | Brian LaClair of Better Things

Sometimes the best guests are right in front of your nose… I’m ashamed to say it’s taken 204 episodes to get my long time friend Brian LaClair of Better Things on the show.

There’s a silver lining, though, because this interview has perfect timing – we dive deep into the creative digital marketing techniques Brian and Better Things are using for their long-awaited reunion show.

Listen now to learn how you can get creative with your marketing efforts to bring more people out to your shows on a consistent basis!

What you’ll learn:

  • Why James no longer manages bands (hint: it’s Brian’s fault)
  • How Better Things began their career as a band
  • Planning your first show in six years – at the state’s best venue
  • Building a lineup for a massive comeback show
  • Using creative promotion to generate awareness of your shows
  • Humor in marketing? Yes, please!
  • Why images with lots of text are terrible for social media posts
  • Understanding why venues rely on artists to bring their fans
  • The perks of saving your best content for your archive

Discuss this episode

Click here to join the discussion in our Facebook community.


Related links

To help keep Bandhive going, we sometimes use affiliate links. This means that if you buy something using one of the links below we may get a small commission. This absolutely does not affect what you pay for any of the linked items – your price will be the same whether you use our links or not. This trickle of income is what helps us keep the free content flowing!

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.


Better Things

Better Things

Better Things at Higher Ground

@betterthingsvt on Instagram

@betterthingsvt on TikTok

@brianlaclair on Instagram

Dented Personality

Confused Brad

James says merch. A lot.

Brian writes songs for you!



Alive In Barcelona

Taken Alive

Pinnacle Pro Sound


Join us on Discord!

Click here to join the Bandhive Discord server!


Facebook Group

Bandhive on Facebook










Contact us!

[email protected]


Music and Entertainment


The Wiggles


Harry Chapin – “30,000 Pounds of Bananas”

Spinal Tap

Get a Grip

Morning Comes Early

Suburban Samurai

The IT Crowd

The IT Crowd – Piracy Spoof

Voices in Vain


Places and Companies

Higher Ground

Monkey House

Radio Bean



Episode Transcript (automatic – excuse errors)