Episode art: Decoding Merch Sales Data for 2023
Decoding Merch Sales Data for 2023

You’ve heard it a billion times by now: merch is where touring artists make their money.

That’s truer than ever, because according to the 2022 atVenu merch report, merch income is up over 40% compared to 2019.

Great news for artists – if you know how to harness the power of your merch table!

Listen now to hear us dig into the 2022 atVenu merch report, as well as our takeaways on how this will affect your merch sales.

What you’ll learn:

  • Taking a deep dive into the 2022 merch states
  • How the number 1 merch selling genre makes their money
  • Why your band needs to take credit cards at shows
  • Handling cash deposits across the country
  • Why merch sales are going up across the industry
  • How to calculate your per head
  • Where I disagree with the atVenu report
  • Avoiding hall fees/merch cuts wherever possible
  • Why black t-shirts are not optional – you need at least one black shirt design

Narrowing down your product line to sell more merch

Discuss this episode

Click here to join the discussion in our Facebook community.


Related links

To help keep Bandhive going, we sometimes use affiliate links. This means that if you buy something using one of the links below we may get a small commission. This absolutely does not affect what you pay for any of the linked items – your price will be the same whether you use our links or not. This trickle of income is what helps us keep the free content flowing!

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.



Alive In Barcelona

Pinnacle Pro Sound


Facebook Group

Bandhive on Facebook










Contact us!

[email protected]


Tools and companies


Merch Cat




PayPal Here


Music and Artists

Bowling for Soup

 – “High School Never Ends”

We Came As Romans

Andy Glass

Four Year Strong

Jonny Craig



 – “St. Patrick”

Kenny Chesney

Tim McGraw


Nerdy stuff

Aer Lingus




Cessna 150



Warped Tour

The Masquerade Atlanta



Episode Transcript (automatic – excuse errors)